You can do the cleverest, most expensive, most extraordinary bit of programming but put it on a screen and everyone’ll think they’ve seen it before. And they probably have. In a movie.
One of the ideas in here is the hyperreality of computer experiences: the CSI effect. There’s a point - we’ve probably reached it already - where everything we do is touched by technology, but right now much of that technology is so in-your-face that it perversely becomes commonplace. Computers are like that; everyone knows screens mean magic. Ubiquitous computing’s extending the tentacles of the surreal into everything else.
